Our Farmers

Matt and his wife Dana, together with their 2 girls Hannah and Lilla manage Anawai Station which is situated at the top of Maraetotara, in Hawkes Bay. Matt has been on Anawai for the last seven years as the manager for Horizon Farming Limited (HFL), who in turn lease the farm off Craig Hickson. In his spare time Matt enjoys getting off the farm and into the water with his family, whether it be diving, fishing, boating or surfing!

Ananwai is an 1466ha mixed contour sheep/beef and deer farm, with an elevated fertile plateau at the top of Maraetotara, steep hill country that runs down to rolling summer dry country within the Elsthorpe community. Anawai runs between 650 and 700 hinds and finishes all progeny on-farm. The extensive hill country is used for fawning, while the top plateau makes an ideal platform for finishing deer alongside lambs and angus steers. Anawai is a grass-fed operation, but does grow 20ha of kale to get the finishing cattle through the colder months.

Matt enjoys the diversity of farming deer alongside sheep and cattle and relishes the challenge that being a breeding, as well as a finishing farm brings. When Matt and HFL took over Anawai, he didn’t have a lot of experience managing deer (HFL had no deer farming experience), however they could see the potential for improving the performance of the deer, and set about prioritising their feed and well-being, with obvious benefits over the coming years.

Matt enjoys being part of the close-knit family that supply First Light and likes supporting a local Hawkes Bay business at the same time. Venison eye-fillet is always a treat for friends and family on the bbq at the bach over summer.

Sophie, her partner Tim and their two boys are in Pirinoa, South Wairarapa on her fourth-generation farm called Wharerata. They have a mix of deer, beef, dairy grazers, breeding ewes, and certified organic cropping. The farm is around 200 ha effective with around half being deer fenced and the long-term goal of deer fencing more land. Sophie is the third generation to be farming deer here and has a huge passion for farming them in the future.

I feel lucky to be working alongside an amazing team here at first light who have such a positive and passionate excitement within the business. They have a great relationship with working alongside their produce growers and feel in safe hands within the industry and the future ahead.

Poronui is a 6,500 hectare property in the central high country of the North Island, 40 minutes from Taupo. The property is owned by Westervelt, a land resource organisation with a very strong appreciation for the environment and its conservation. In recent years considerable effort has been made to fence off waterways and return land used for eucalypt forestry to its natural state of open pastureland or native bush.

The vision for Poronui is to build a herd of 1,000 cows and work on development of value-added primary products, hence the partnership with First Light to take Wagyu to the consumer market. As a business with firsthand experience in international marketing and distribution, Westervelt knows well how much value First Light adds to the mix.

The Didsbury family first bought the property in 1877. Guy is the fifth generation on Pirinoa Station. Guy came home to the family farm in 1997 and became manager in 2004. In 2009 he became majority shareholder.

The property is predominantly lamb finishing, with some breeding cows and trading and finishing cattle including Wagyu. There is also some cash and forage cropping.

Guy sees a large upside in First Light compared to the normal beef market. The decision to become part of First Light was predominately an economic decision and Guy sees more potential through the First Light system that traditional prime finishing.

Animal welfare is an integral part of everyday business on Pirinoa, and Guys says that this should be second nature to every farmer. All animals should be well fed and looked after in the best way possible. Provenance and Pirinoa go hand in hand. Guy believes that sustainability is also something very important on Pirinoa. The land should be left in a better condition that when we took it over for our future generations to use. He also sees economic sustainability as a critical part of the business. “We wouldn’t be doing it if it was not economically sustainable.”

“If Wagyu is not the healthiest beef in the world, what is?”