Our Farmers

Jacqui Anderson together with her husband, Wayne, own and manage Earnmore Farms Limited. “Earnmore” owns two properties totalling 306ha located in Hawkes Bay, NZ. The first being an 83ha venison breeding /finishing block located in Maraekakaho. This farm also runs a small sheep stud and finishes a handful of beef cattle. The other is a 223ha sheep and beef trading block in Central Hawkes Bay.

The Maraekakaho district is well known for being (very) summer dry. The soil structure is fertile,
strong and free draining with a red metal base. All venison are feed on a grass based system,
however we do plant a summer crop in October ready for the m/a hinds with fawns to graze as the
grass pasture dries out. This paddock is then put into permanent grass pasture in the following
autumn, which over time creates a young grass rotation, brilliant for growing the younger deer.

Deer are a very elegant and inquisitive animal to farm which keeps my days work interesting. I find
the most basic rule that applies to all the animals under my management is feed. Get the right
quality and quantity of feed into the animal and the results will follow. Management when handling
the deer is also very important to me as the deer need a calm and quiet environment to prosper.

They promise to continue to keep improving the overall well being of our deer by providing paddocks that have space, water wallows (dams) for swimming in, fresh clean drinking water and ample shade
trees or bush areas to escape the intense heat of a Hawkes Bay summer. Maintaining infrastructure
and improvements to handling facilities is also key to making the farm a safe and clean environment
for the venison and the human now and into the future.

We are Harry and Emily Gaddum, along with our three children Pippa, Ted and Arlo we farm in Kereru, Hawkes Bay. We breed and finish Venison animals and also breed for Velvet in conjunction with our Venison Herd. We generally purchase in some store weaners to take through to finish along with our own. We have a strong passion for Deer, and farming them is truly in our blood. From humble beginnings of Ben Gaddum (my Dad) starting with just one deer fenced paddock in front of the house and buying in cull stags in late 80’s, to the properties now being fully deer fenced and 100% invested in the deer industry.

We are proud to be farming such a quality product and feel privileged to be doing it where we are. In Hawkes Bay.

We farm our Deer on two properties combining to be around 470ha of deer fenced area.

Our breeding block is inland by the ranges, it is higher in elevation and tends to breed strong weaner deer, that when given the opportunity to shine on the lower, earlier finishing farm seem to do really well. Mostly we are a grass based system with the utilisation of Winter crops for our Velvet herd and self-grown Lucerne baleage for all deer during winter months.

We are starting to use chicory as a summer finishing crop for our yearling deer with good results so far.

We also farm sheep and beef and dabble with some cash cropping.

Emily and I enjoy nothing more than watching a mob of deer grazing out in front of the house in the evenings. They’re incredibly inquisitive and tend to come as close as they can to get a feel for what we’re up to, whether it’s the kids playing on the lawn or what’s cooking on the BBQ! 😊

Going with Firstlight Farms was a choice we made to secure the advantage of working closely with the market by becoming mates with the supply chain. That’s what it feels like when your part of Firstlight Family anyway. Being Kiwi owned and operated with the ability to be open and honest of what the market is doing is a real benefit.

Sophie, her partner Tim and their two boys are in Pirinoa, South Wairarapa on her fourth-generation farm called Wharerata. They have a mix of deer, beef, dairy grazers, breeding ewes, and certified organic cropping. The farm is around 200 ha effective with around half being deer fenced and the long-term goal of deer fencing more land. Sophie is the third generation to be farming deer here and has a huge passion for farming them in the future.

I feel lucky to be working alongside an amazing team here at first light who have such a positive and passionate excitement within the business. They have a great relationship with working alongside their produce growers and feel in safe hands within the industry and the future ahead.

Karen Middelberg and Richard Hilson are second and third generation on two family-owned farms in Central Hawkes Bay. Initially fitted in alongside their veterinary careers and a family of three children, the farming operation began with deer from the very start, in 1998.

Now on a total of 800ha of flat land at Takapau and limestone hill country at Hatuma, they farm 1400 deer, including 600 hinds, as well as breeding and finishing both sheep and cattle. The two hind herds have different focuses. The hinds at Clovelly, in the Hatuma hills, are focussed on high growth rates from terminal sires. The Jedburgh hinds, at Takapau, are fully recorded with dual emphasis on growth rates and antler production.

Farming is a complicated business and can be a bit of a juggle at times, but the key focus with the deer (and, in fact, all stock) has been good productivity and healthy animals – good animal health and stress-free stock are really important.

Karen and Richard have both also been involved in the wider deer industry at several levels. Karen has had two terms on the Executive of the NZ Deer Farmers Association and chaired the SAP. Richard was on the JML and DeerPro advisory boards and is currently on the deer industry Research Advisory group, as well as facilitating the Hawkes Bay Originals Advance Party.

A lot of passion for deer? You bet!

Matt and his wife Dana, together with their 2 girls Hannah and Lilla manage Anawai Station which is situated at the top of Maraetotara, in Hawkes Bay. Matt has been on Anawai for the last seven years as the manager for Horizon Farming Limited (HFL), who in turn lease the farm off Craig Hickson. In his spare time Matt enjoys getting off the farm and into the water with his family, whether it be diving, fishing, boating or surfing!

Ananwai is an 1466ha mixed contour sheep/beef and deer farm, with an elevated fertile plateau at the top of Maraetotara, steep hill country that runs down to rolling summer dry country within the Elsthorpe community. Anawai runs between 650 and 700 hinds and finishes all progeny on-farm. The extensive hill country is used for fawning, while the top plateau makes an ideal platform for finishing deer alongside lambs and angus steers. Anawai is a grass-fed operation, but does grow 20ha of kale to get the finishing cattle through the colder months.

Matt enjoys the diversity of farming deer alongside sheep and cattle and relishes the challenge that being a breeding, as well as a finishing farm brings. When Matt and HFL took over Anawai, he didn’t have a lot of experience managing deer (HFL had no deer farming experience), however they could see the potential for improving the performance of the deer, and set about prioritising their feed and well-being, with obvious benefits over the coming years.

Matt enjoys being part of the close-knit family that supply First Light and likes supporting a local Hawkes Bay business at the same time. Venison eye-fillet is always a treat for friends and family on the bbq at the bach over summer.